TUTTLE Japanese Schoolgirl Confidential: How Teenage Girls Made A Nation Cool (Color)

About Japanese Schoolgirl Confidential: How Teenage Girls Made a Nation Cool (Color)

For years, Japanese schoolgirls have appeared in hugely-popular anime and manga series such as Dragon Ball, Sailor Moon, The Melancholy of Haruhi Suzumiya, and Blood: The Last Vampire. These girls are showing up everywhere – in movies, magazines, video games, advertising, and music.

By talking to Japanese women, including former and current J-Pop idols, well-known actresses, models, writers, and artists – along with famous Japanese film directors, historians, and marketers – authors Brian Ashcraft and Shoko Ueda reveal the true story behind Japan’s schoolgirl obsessions.

You’ll learn the origins of the schoolgirls’ unusual attire, and how they are becoming a global brand used to sell everything from kimchi to insurance. In Japanese Schoolgirl Confidential, you’ll discover sailor-suited pop-idols, cult movie vixens, schoolgirl shopping power, and the latest uniform fashions.

Written by Brian Ashcroft and Shoko Ueda.